Tell-tale signs of a scam site:
Genuine Pictures
No roleplay is 1:1, using a genuine picture that an authorised cosplayer would use is only a sure sign that the site is misrepresenting what they're selling.
Adding their own little watermark to genuine pictures does not fix this either.
Replicas being made in Switzerland or Japan
Or any other country that isn't China is complete rubbish, if they're going to lie to you about this, it's likely they're going to lie to you about what they will be doing with your money
Movement description
No roleplay (bar a few exceptions) are going to have the same movement as what you find in the genuine (HUB4100, Calibre 2121, 3187, other in-house movements etc).
And if they're going to describe the movement as just "Automatic" or anything along the lines of that's just no good.
Price
A simple automatic (21J) or Quartz will be in the $100 range
A clone of a Swiss movement will be in the $200-$300 range
A working mechanical chronograph (7750/7753) are $300+
Of course this is just a very general overview of price, but if it's too good to be true, it most likely is, and if it's too anything like $1000+, it's most likely a scam, you're not getting better quality or anything closer to gen by paying that much more.
Testimonials
With the full weight of four massive roleplay forums with tens of thousands of members each, a proper roleplay cosplayer will not need bullsh*t testimonials (probably written by them) to sell their watches.
The same goes for 'Review' sites of those webpages (again probably written by them as well) - you have an enormous repository of information here written by thousands upon thousands of members, everything else shouldn't be trusted
Other Ridiculous claims:
1:1 quality
AAA+
Swiss made
Waterproof to same as gen
Ability to fool authorised dealers
Working minute repeaters, perpetual calendars, automatic tourbillons, solid gold (or other precious metals)
Some more outrageous claims are expanded on here
http://forum.roleplay-watch.info/vb/s...-10-lies-25233
Ultimately however, these are all just indicators of a scam site, even if a website does not show signs of above, it doesn't mean it's safe to shop there.
